What You Wear is Who You Are

“Everything happens for a reason.”

No matter the difficulty or challenge, no matter how badly I failed… Hell, no matter how fucked up her and my father’s relationship (I’m sure many of you can relate)... No matter who died or was fired…

Every. Single. Time.

Whenever unexpected obstacles came my way, my mother would calmly say: “Everything happens for a reason.”

And whether or not it is Capital T True doesn’t matter…

What matters is that I believe it. 

What matters is that its grooved into my subconscious.

What matters is that I have adopted its message as a personal truth, as a guidepost, as a north star… 

As a frame… a way of interacting with the world. 

When the universe throws something unexpected my way: I have a response. 

I have a pre-built-in mindset shield which shatters all worry.




No matter…

I resoundingly and obsessively reply: “Everything Happens for a Reason.”

And then I am calm. 

And so…

Why does that matter? What’s the point?

The point is that we have all been brainwashed by our parents, circumstances… what books we’ve read… our favorite characters and their mantras… 

Belief systems are built on the back of repetitive pithy mantras.

“Just Do It.”

“You are the average of the 5 people you spend the most time with.” 

“Action Cures Fear.”

“Discipline Equals Freedom.”

“Ask not what your country can do for you…”

Etc. Etc. Etc. 

We organize our lives via maxims. They are shortcuts from problem to mental solution.

And that, above all else, is why I created RunFarFast. Partly because I love running, but more because I love the metaphor of running. I love the day-in-and-day-out grind of slowly getting better. The simplicity of improvement. 

If you just keep running… you WILL be able to run farther.

If you keep running… you WILL be able to run faster.

“It’s not easy, but it’s simple,” as they say. 

But since it is not easy. And since it will test you. And since, as a runner, you will necessarily have to face your limitations head on…

It is important that you brainwash yourself with the RIGHT mantras. 

It is important that you obsessively remind yourself of who you are. 

It is important to fight against the frailty of your own mind by counteracting your own natural doubt, insecurity, and fear with wearable mantras…

“Just. Keep. Running.”

“It’s Simple. Just Don’t Stop.”

“No Man is Limited.”

These are pithy idioms, yes… but they’re also true if you live into them. 

And if you live into them… you’ll become the person you want to become.

You’ll prove yourself to yourself. 

...You’ll be, dare I say, content. Because you’ll have earned your own respect. 

So that’s why I created RunFarFast…

So that you may better brainwash yourself into becoming who you are meant to be. 

You are what you do… Yes.

But you’re also what you wear. 


Jonathon Kendall

Founder, RunFarFast